I would start by sorting the keyword column in alphabetical order, this will put all the ones with ‘ +’ up at the top. But, if you want to delete that due to comparing keywords in Excel, or for some other reason, there’s a quick fix for that as well. Thankfully if you later upload the keywords into Editor, the space goes away. What about that space before the first ‘+’?Īs I just mentioned, a space is added before the first ‘+’ when downloading a keyword report. Now you can edit the cell without that appearing. All you have to do is highlight the column and change the Number type (see pic below) from ‘General’ to ‘Text’. The best way to avoid this is to fix the column text type when you open up the file. If you try to delete this space out, or make any revisions to the keyword, you may see this error.
Excel format for adwords editor download#
When you download keyword reports, the Modified Broad keywords have a space before the first ‘+’. Have you ever been working with Modified Broad match keywords in Excel and seen the ‘#NAME?’ error appear? For ‘Find what:’ use a single space, for ‘Replace with:’ use ‘+’.
Once those are pasted in, you have added the first ‘+’, now you can quickly add the others with a Find/Replace.Paste them overtop of the original keywords using ‘Paste Special’ and select ‘Values’.Copy all the these newly created keywords from the concatenate formula.Drag this down for all keywords you want to convert to Modified Broad.In the next column, use the formula CONCATENATE(E2,C2) where E2 is the ‘+’ symbol, and C2 is the keyword.Add a new column with ‘+’ symbols next to the keywords you want to switch to Modified Broad.While there’s other ways to add in the ‘+’ symbol in other tools, I prefer having it all in Excel.Īll you need to do is use a mix of CONCATENATE and Find/Replace. You can just copy the Exact match and follow this same method.
This trick is also handy if you are building out a new campaign and want to create Exact and Modified Broad match keywords. Thankfully, there’s a quick and painless way to do that in Excel. If there are quite a few keywords, it takes time to add in those ‘+’ symbols. One thing I’ve found lately, especially in Bing, is that I want to switch over those keywords to Modified Broad. Painlessly Switch Keywords to Modified Broadīroad match keywords are always something you want to watch to ensure they aren’t getting too out of hand. Some of these may be tricks you currently use, but hopefully there will be some new ones you haven’t thought of. Today, I want to focus on some tricks to help you when working with Modified Broad keywords in Excel. But as an avid Excel user, there are a few other instances that I use formulas to speed up my PPC work. As I mentioned, we covered some of the most useful formulas before. The biggest reason I prefer working in Excel, though, is there are so many time saving tips and tricks to make the work easier. I can also easily email the file out to a co-worker to review. Spell check in Excel has come in handy to ensure I’m not misspelling a word in the ad copy, or in the keywords. It’s all there in one file and I can quickly evaluate and edit it. I also find that having an Excel file with the keywords and ads for the account helps with review and QA. If something goes wrong in Editor, I still have a record of all the changes I want to implement. Creating an Excel file with my changes helps me back-up updates I am rolling out.
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